New brand identity launched to drive customer focus
We are pleased to announce the launch of our new brand identity and corporate strapline, introduced to further drive customer value and ensure our extensive product and service offering is clearly represented in the market.
The new logo and corporate strapline – ‘At the heart of building’ has been introduced following research with customers and Ibstock employees that determined the need to update and refresh the brand to give Ibstock a more coherent and cohesive voice in the market and better align it with the full and varied scope of the business.
The new branding draws on our past strengths and recognises that we are already a successful business with a great heritage, but modernises the look and feel of our business as we embark on the next step in our journey to become a more market-led and customer-led business.
The new logo features a hexagonal device at its centre, to symbolise strength, flexibility and efficiency. While surrounding the hexagon is a framework to represent our core values including innovation, people, community and sustainability. To complement this, our new strapline – At the heart of building – encapsulates what the Ibstock business is all about. Whether we are building relationships with our customers or building for the future, we want to demonstrate that we’re an easy company to do business with and that our customers and people are at the heart of everything we do.
Over the next few months, there will be a gradual transformation taking place across Ibstock as the new branding and corporate strapline are phased in. This will include investment into new websites, marketing and sales collateral and eventually, site signage. The first phase of this includes the launch of our new Ibstock plc website. To find out more, visit www.ibstockplc.co.uk